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The long awaited update...

Hello seems like a foreign and distant greeting, but I know I haven’t been updating my blog for awhile, hence… Hello everyone. Quite a number of changes have evolved in my life since my last post. I left MSL Singapore in December 2010 after a good 16 months with the company. I have to say that this was far-by the most enjoyable and intriguing work  experience I’ve had in a long time. I was blessed to work

Training : Social Media Marketing & Communications for Enterprise

I've been enduring late nights in the past one month, developing a very exciting social media curriculum for Singapore Media Academy. The 3-day WSQ certified course is heavily subsidised by the Singapore government and targeted at Managers who are interested to learn about the application & integration of social media for enterprises with specifics to marketing and promotion of products and services. WSQ, or

Pace your social media strategy

That is of course, if you have one in the first place. There is often confusion in the "strategy" and the "plan". Let's think of it this way, do you remember the "forest theory" as stated in the book, Seven habits of highly effective people? Don't fail to see the forest because of the trees. More often than not, we are so engrossed in trying to "cut down the trees" that we don't realise we have been bulldozing in

How-to : Social Media for Businesses (Original text from MyPaper Interview)

The text below are the original replies from my interview with MyPaper. As I think some of the points that are being covered may be useful to some readers, hence I've uploaded the original text herein for your reference. Will be translating an English version shortly for the reading pleasure of the larger community.

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» youtube

Have a Public Video? Make it Public.

Posted on June 19, 2009 by Belinda Ang Posted in Social Media Marketing, Uncategorized | 1 Comment

Came across a client today who is having problems embedding a video on her company page. Being a tad more techno-savvy, my colleague knocked on my desk for help.

I asked why didn’t she explore having the video uploaded to youtube, then simply embed it within her home page? That will save alot of trouble. First, my understanding was client didn’t like the youtube watermark. So I asked if the video is meant to be downloadable and public? Apparently it is.

youtube

Then as I probed further, well, the reason client didn’t want it on youtube was because she think it doesn’t make sense for the video to be buried amongst hundreds of other videos waiting to be found. Well, but does it matter? She is having it embeded on her own site anyway.

Here are my thoughts.

  • Supported by EDMs and Advertisements, potential customer is most likely to search online for the preview clip.
  • What will probably appear top of the search list will be youtube, not their company site. Morever, particular company site is not enhanced for SEO.
  • The likelihood of someone stumbling upon the video on youtube is higher than someone stumbling the video on their site.
  • Target audience is mass. Hence it doesn’t matter who gets to it, as long as someone sees it.
  • Clip is embeded into company site anyway, which means potential customer visiting can still view it painlessly, especially when it’s hosted on someone else’s server.
  • Engaging features including comments and vote on youtube will generate conversations, which works perfectly well as a viral effect to the awareness of the clip.
  • By creating conversations, interest is being aroused.
  • Individuals can easily link youtube videos to their blogs, facebooks, twitter, allowing a multiple platform word-of-mouth. – Isn’t this free marketing?
  • The video is meant to be public in the first place.

Hence, my point is.

If you have a video meant for public viewing, make it PUBLIC.