Who’s reading?

Who’s reading?

There’ll always be a neverending debate on who’s reading what on the internet. Tell a client to use twitter as a marketing tool and they will response with a bang on the table as they give their money to a newspaper instead. True, it is hard to determine the returns, the risks and you can’t really control your demographics. But for goodness sake, I wonder who invented technology, it is capable of anything. Found this blog from Guy Kawasaki’s tweets. The Brand Builder, written by Olivier Blanchard. It’s enjoyable to…

Work-Life Balance?

Work-Life Balance?

I’m on a site check to see if the event venue where I’ll be holding an event coming weekends has good internet connection. And as I am done with the routine job, I simply continue logged on at the cafe nearby for a tea as well as to catch up on some industry news. A man sits besides me, doing his daily charting for the financial market.Last Sunday I was at our Prime Minister’s National Day Rally. (In case you are wondering, I’m located in Singapore) But it was also…

Digital is for Generation Y???

Digital is for Generation Y???

I just returned from Event360, which is a 3-day conference with focus on the Event Industry. And over the conference, there was a speaker from the portal “Conference Bay” who was invited to speak on the latest integrated digital platform for booking of conference tickets. He was explaining the potential of the untapped market for conferences and events on the digital platform and how his company provides the solution to this pool by allowing people to book and bid for tickets at desired prices to fill up the remaining seats…