ROO or ROI (yet again)

ROO or ROI (yet again)

I came across an old article written in 2007 on marketing-interactive.com. Experiential marketing is an ambitious word in Singapore’s event marketing industry. Everybody is claiming to do it, yet not many is able to do it. This article gives a localised insight into Singapore’s event marketing industry. A likely good read. REDEFINING EVENT MARKETINGEVENT MARKETINGBy: Freelance Writer MKT, SingaporePublished: Mar 26, 2007 What is the definition of insanity? “It is doing something over and over again and thinking you’ll get a different result each time,” the caddy said to Bobby…

ROO or ROI?

ROO or ROI?

In my course of presentations to clients, a very frequent question will be “What is my ROI on this event?”. I usually hate that question. It seems like a simple question yet profound enough to be debated for days and to be written into a textbook. What alot of clients don’t understand, is that an events cannot be a single marketing effort unless it is an ad-hoc and standalone. It will not be fair to expect wonders to happen without the effective implementation and combinations of other other support like…

Breadtalk and the "Peace Panda" buns.

Breadtalk and the "Peace Panda" buns.

The earthquake in Sichuan has been a heart-wrecking disaster, not to mention Myanmar also suffered a similar fate just 2 weeks before China when a cyclone hit the forgotten land. Both individuals and corporations have stood forward leading the humanitarian efforts in collection of aids in both kind and monetary.One of the most proactive players, Breadtalk who owns business in China has initiated the efforts by contributing 100% of the proceeds from sale of a specially created bun called the “Peace Panda” as a support to help the disaster. This…

Giving before taking.

Giving before taking.

Linkedin is a very powerful social network that has connected like-minded marketeers together. Through its connections, I am delighted to get to know a few experienced players who are not stingy with their advices and mentorship.Mr. Harry Hallman is a marketeer with more than 30 years experience and actively answers marketing questions on blogs and writes white papers. You can read all about it on http://www.marcomgeek.com/. How has this made him even more successful than ever? Being a digital expert, by utilizing his strength and providing education materials to the…