More social marketing tips in the mid of recession?

More social marketing tips in the mid of recession?

This talk about marketing in recession seems to be going on forever since the credit crunch began in Europe. There are more and more marketeers discussing the topic and suggesting ways to keep business viable and marketing dollars make more sense in these hard times.Perhaps sometimes, downturns are a good thing as it forces us to think harder, put in more effort and accept higher challenges. When times are good, all of us just turns into couch potatoes. So there is always both sides of the coin to every situation….

Measuring Sponsorship’s Return

Measuring Sponsorship’s Return

My blog never received fantastic readership judging on the frequency of the posts and value of contents in it. Glad I finally received a response from Nicholas, someone who happened to drop in and left some helpful comments. And naturally I made a visit to his link and found another wonderful site targeted at Sponsorship Marketing issues. This is a very niche and specialised job and not everyone really understands the gist of it. For the most of us, sponsorship is “you give me the money, I’ll put your logo…

The Worst Kind of PR (in my own words)

The Worst Kind of PR (in my own words)

I made a very short remark on a minister’s facebook somewhere earlier this month on the topic. Apparently the China government did not learn very much about transparency from SARs 6 years back. I was studying in Beijing during the SARs period. Just 10mins away from my school was the first hospital to be infected in the entire capital city. When it was finally isolated, we were told there were 134 cases of SARs within the hospital. A houseman later told us, there were double of the actual figures. Opposite…

The Worst Kind of PR (reposted from The Pitch)

The Worst Kind of PR (reposted from The Pitch)

Reposted from : http://pitchmarketing.blogspot.com/2008/10/pitch-worst-kind-of-pr.html by John Davidson. The Chinese poisoned milk scandal just goes from bad to worse. It kind of reminds me of George W Bush’s American presidency, it started off in controversy, took some more big hits and still continues to get worse at an alarming rate. The complete inability of the Chinese government and the Sanlu Group (the company at the centre of the crisis) to actually deal with the scandal is astounding. The latest installment, according to a story in today’s Straits Times, is that Sanlu…

Recession & Marketing (Part III)

Recession & Marketing (Part III)

Reposted from : http://www.octanecorp.com/blog/tabid/249/EntryID/377/Default.aspx by Brandon Social Media’s role in the tanking Economy It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing. To the contrary – we know from history that most companies will slash the Advertising and Marketing budgets that could…

Recession and Marketing (Part II)

Recession and Marketing (Part II)

The following comments was made by a friend on Linkedin, Mr. Paul Syrysko. I found is useful and right from the books of the expert. Sharing with everyone here. For 2009, most companies will be cutting back to a very basic marketing plan, getting rid of anything they can. In a recession environment, it’s inevitable. Many marketers will feel it’s the last thing that should be cut but try convincing the board of the company and you won’t get very far. The reality is that investments in brand marketing will…

Recession and Marketing

Recession and Marketing

Forecasting 2009 Welcome to 2009, we will be greeted by a cycle of recession. Exactly 10 years since the last world financial crisis. Sponsorship will be cut, budget for marketing will be majorly cut. Anything that concerns the expenditure department is likely to be given the red light. With no one spending, the economy will definitely see a slower return. In the line of marketing and branding, we already have problems encouraging clients to spend on a good day. And now, it could be even more challenging. The opportunist would…

Work-Life Balance?

Work-Life Balance?

I’m on a site check to see if the event venue where I’ll be holding an event coming weekends has good internet connection. And as I am done with the routine job, I simply continue logged on at the cafe nearby for a tea as well as to catch up on some industry news. A man sits besides me, doing his daily charting for the financial market.Last Sunday I was at our Prime Minister’s National Day Rally. (In case you are wondering, I’m located in Singapore) But it was also…

Digital is for Generation Y???

Digital is for Generation Y???

I just returned from Event360, which is a 3-day conference with focus on the Event Industry. And over the conference, there was a speaker from the portal “Conference Bay” who was invited to speak on the latest integrated digital platform for booking of conference tickets. He was explaining the potential of the untapped market for conferences and events on the digital platform and how his company provides the solution to this pool by allowing people to book and bid for tickets at desired prices to fill up the remaining seats…

Blogging is not a social media strategy!

Blogging is not a social media strategy!

Harry dropped me an email in linkedin. He says I’m going to like this. And yes I do! It’s his latest white paper on corporate blogging. I’ve always had problems convincing my companies to start some form of social network. Whether for commercial or team bonding purposes. And a lot of companies attempt to explore blogging (or exploit blogger) for short term gains. Social Media Strategy is a long term strategy that will require meticulous thinking and planning. Not everyone and every business is suitable for it. But the wrong…