Advertisers Get Heads Up!

Advertisers Get Heads Up!

Everyone is trying to get attention. Everyone. From the individual to the advertiser. With so much interuptions and vie for attention, to what extreme would one go to gain some eyeballs? Air New Zealand seem to have the answer to this question. Their heads up initiative got thumbs up responses. When I first saw this ad, I secretly thought it was one most ingenius idea. “Head down to New Zealand” is a very very clever tagline to use with this gureilla marketing effort. It is simple, straight forward and requires…

Spread the anger around!

Spread the anger around!

If you had to name one successful viral campaign that had made an impression on you in the past 5 years. Which would be your favourite? For me, it definitely has to be the Subservient Chicken by our friends from BK. The campaign was launched in 2004 to promote its tendercrisp. And the simple idea produced astonishing results, entertaining millions around the globe. Especially the office workers who just wishes their boss will become that chicken in the video. Burger King then launched a very successful “Whopper Sacrifice” in 2008,…

The Great Expectations

The Great Expectations

We’ve heard it perhaps a thousand times, since the beginning of the credit crunch. In any case, this is actually a familiar word somebody must have told us at some point of our lifes. The keyword is… Managing Expectations. This is however more relevant in times today where people are losing their jobs by the minute, if not second. There is an estimation of 6 million unemployment in China, 8% in USA and on our sunny isle of Singapore, a 3% high. No one has the answer to when this…

Welcome, the real era of Social Media Marketing

Welcome, the real era of Social Media Marketing

I have been spending quite some quality time on twitter and reading useful blogs of others. As I am writing, I am still continuously trying to figure out what may be the correct focus to direct this post. Social media has always been a very skeptical form of marketing for alot of traditional marketeers as there is no clear ROI or statistics which can be provided as a base for business. Especially in the context of Asia, where almost everything must be “seen” or “touch” to “believe”. However, this may…

The screwed banks.

The screwed banks.

No, I really don’t mean to be rude, nor has this posting has anything directly involved with marketing either. I am simply personally fustrated with the OCBC bank of Singapore. I wouldn’t say they have a bad service because the telephone operators have been rather patient with me. But I’m just wondering what’s wrong inside? The bank sent me a letter to inform me of some pending documents they need from me to facilitate a certain application. So, I walked in personally to a bank to verify the documents and…

The strong waves of 2009

The strong waves of 2009

Happy New Year folks! It’s 2nd January 2009. I have to start practicing writing the right date. I tend to waste too many cheques in the first month of every year. Today didn’t exactly start off on a fantastic note, when I had to give my intern a ticking as she was absolutely not paying attention to what she was doing. (it’s only a minutes for goodness sake, and I had to make her change it 4 times!) But let’s leave her to make the final changes for now. Many…

Bridging blogs & advertisers.

Bridging blogs & advertisers.

Consumers used to be only on the receiving end, taking in whatever information advertisers wants to let out. But online media has opened a new path that allows consumers to be the source of information, to judge and decide what to say. We call this people, bloggers. I stumbled upon http://blog2u.sg/ today, and out of interest, signed up as a member. However, I am rather skeptical about the system that goes in there. I would say there’s both sides of the coin to this portal. What it does, is that…

Who’s reading?

Who’s reading?

There’ll always be a neverending debate on who’s reading what on the internet. Tell a client to use twitter as a marketing tool and they will response with a bang on the table as they give their money to a newspaper instead. True, it is hard to determine the returns, the risks and you can’t really control your demographics. But for goodness sake, I wonder who invented technology, it is capable of anything. Found this blog from Guy Kawasaki’s tweets. The Brand Builder, written by Olivier Blanchard. It’s enjoyable to…

Hill & Knowlton and me

Hill & Knowlton and me

I am subscribed to Social Media Today although I admit I don’t read it very religiously unless something interesting catches my eye. Well, something did today. The blogger of the week featured Mr. Niall Cook, who is Worldwide Director of Marketing Technology in Hill & Knowlton. I don’t know Mr. Cook. But H&K caught my eye. Sometime not too long ago, earlier this year, I was offered an interview opportunity with H&K. And although the result was negative, but this series of interviews were one of the most valuable lessons…