Article on ZbWeekly

Article on ZbWeekly

My virgin article on marketing will be featured on zbWeekly, a sub-paper for Lianhe Zaobao on Sundays. The first article is entitled, “One perfect Funeral”, giving an overview of the latest MCYS ad, “The Funeral”. Why it works or don’t work and how the success or failure could be expanded further. It will be in mandarin. So if you can read Chinese, support me by getting your copy next Sunday! I will be uploading a scanned copy with translation here as well. Stay tuned!  

How companies are using Twitter – Big & Small Ways

How companies are using Twitter – Big & Small Ways

  I was quite pleasantly surprised today. Just a couple of hours ago, I received a tweet from @marcbollinger. And he signed off as GM of Midphase, which is my host. Just this afternoon, I was complaining about my email having problems. Apparently, he did a search for “midphase” and reached out to lend a hand to the customers who are on Twitter. My my… am I impressed. I had been a long time customer of Midphase and have always enjoyed their prompt and polite customer service. However, the hosting…

Getting from 0 to 1000.

Getting from 0 to 1000.

       @paddytan was asking me today, now that everyone is jumping on twitter, has blogging dip in trend? Well, the conversation has prompted me to write this posting.     Twitter celebrated its 3rd Birthday last weekend and I also celebrated my 1000th follower on the same day. 1000 follower may seem like no big deal to many Twitter-celeb (even a cat @sockington has 200,000 followers!) But the journey from 0 to 1000 could potentially be the hardest learning curve for any tweep or aspiring tweeter. How can you, without using a…

Coffee Time, Lianhe Zaobao, 16 March 2009

Coffee Time, Lianhe Zaobao, 16 March 2009

Attached is a copy of today’s Chinese papers with a small little feature on me and my interests. This is a forth nightly column that features people from different walks of life and talks a little about their favourite movies, books, food and ways of keeping fit. A brief translation : I first tried my hand at entrepreneurship at 21 years old where I started an European-styled cafe in Tanglin Mall. Thereafter, a second outlet was opened around the vicinity of China Square Central. After about 4 or 5 years,…

REACH out???

REACH out???

I received a letter by post from REACH today. REACH is a movement by the Singapore government to encourage ground feedback on shaping government policies and to engage more Singaporeans in country affairs. But this letter has left me quite baffled. It says, “… Attached is a simple survey form which will take about five minutes to complete. Please update your particulars as well, and send it back to us via EMAIL.” And indeed, attached is a two page survey form. The entire letter package includes a return envelope, a…

Give me a Job!

Give me a Job!

I was managing a booth for my client at Career 2009 almost the entire of last week. And in the past 4 days, I had been going through repeatedly in my mind how I should write this entry. There are indeed lots to say and a lot to reflect on our society and people.   Let’s began with the turnout of the event. It was an astounding success, there were more than 500,000 attendees throughout the 4-day exhibition, as reported by The Straits Times. It was the first time in…

Singapore to tap on New media for next General Elections

Singapore to tap on New media for next General Elections

In a recent interview with our PM Lee, he mentioned the party will be looking into exploring the power of new media with the coming General Elections. The article is copied in exact text below : New media for next GE THE Government will leverage on new media in the next General Election, Prime Minister Lee Hsien Loong has said. In an interview with Channel News Asia to be aired on Tuesday night, he noted the growing influence of the Internet on politics, citing the recent United States presidential election…

The Great G Crash – The Day Gmail Rocked the World.

The Great G Crash – The Day Gmail Rocked the World.

The fact that this blog is hosted on Google and I had to login with my Gmail account makes the post even more ironic. I have named today, THE GREAT G CRASH. A very significant day for all global netizens. The day where the entire planet stops to talk about its downtime. It will be interesting to find out on how many tweets and blog entries were created to commemorate this event. Google manages to get Gmail up as we speak. Not too bad, it managed to restore the service…

Why are Maps drawn North to South?

Why are Maps drawn North to South?

My Taiwanese friend gave me a question. And I returned her with a long answer. Question : Why are most maps drawn North to South and seldom South to North when from astronauts point of view, they usually see earth the opposite direction? My Answer : The reason why maps are drawn North to South is due to a tradition set forth by our forefathers. Although the Universe has no clear directions but humans need a navigation guide to set our compass right and put a reference to everything, hence the…

Is the internet giant treading on thin lines?

Is the internet giant treading on thin lines?

Google has developed such wonderful services that no one can deny their greatness. Google Earth is almost like gaining access to a top satellite service without owning one. Its technology and integration is first class and awesome. As a consumer, I definitely enjoyed every part of it.  But… is Google treading on dangerous lines? In a recent report by Times Online, Google Earth seems to have revealed photos that has unraveled the secret history of US base in Pakistan. These photos have since been removed with request by several governments….