HP knows Social PR.

HP knows Social PR.

I was invited to 2 Hewlett-Packard events in the past few weeks. One for the Touchsmart Personal Computers featuring local visual artists’ work, the other is HP City of Dreams to promote HP Workstations. HP “Touch the Future” The invitation was extended by Edelman to attend this event held at VivoCity on 11 July. As part of the campaign to showcase the new HP TouchSmart technology, HP worked with a group of local artists  to create a series of digital artwork interpreting the theme of “Touch the Future“. These artwork…

Engaging You Toes Up.

Engaging You Toes Up.

I was invited to a closed-door Crocs’s blogger event two weeks ago jointly organised by Lewis PR and Salesforce for Crocs. It was held in the cozy lounge of The Screening Room. The handful of guests were served with a comfortable selection of gourmet tapas. To be really honest, I was never a fan of Crocs, much less to say that I even liked it. I thought it was a product over-priced, overly-hyped, a fad and ugly. As a member of the individualistic generation, obviously I do not enjoy wearing…

Have a Public Video? Make it Public.

Have a Public Video? Make it Public.

Came across a client today who is having problems embedding a video on her company page. Being a tad more techno-savvy, my colleague knocked on my desk for help. I asked why didn’t she explore having the video uploaded to youtube, then simply embed it within her home page? That will save alot of trouble. First, my understanding was client didn’t like the youtube watermark. So I asked if the video is meant to be downloadable and public? Apparently it is. Then as I probed further, well, the reason client…

Most Popular This Year – Twitter, FanFou, JiWai and DiGu!

Most Popular This Year – Twitter, FanFou, JiWai and DiGu!

I was doing some research and browsing Chinese social sites for the past few days. Came across this article and I thought it’d be interesting to translate it into English for the greater reading pleasure of the larger population. (Translated from Original Source Here) Are we entering the era of mico-blogs this year with Twitter, FanFou, JiWai and DiGi? In 2009, when the negative news of professional blogs, faced with pains of survival, retrenchment, transferring of ownership and difficulty in finding a financial model are surfacing, a different type of…

How to do #followfriday wrong & be unfollowed.

How to do #followfriday wrong & be unfollowed.

#followfriday is THE day in Twitterverse where everyone expresses their gratitude and reciprocate by recommending the good folks to follow. It has since become the most anticipated day of the week on the microblogging network. People are eager to impress, suck up to and look appreciative. Of course, Twitter is filled with many truely sincere folks, but there are also some just hoping to rip off from the community. And to assist you in falling into this evil cycle, here’s how to do #followfriday wrong and be successfully unfollowed. Blast…

Personal Branding in the Digital Age

Personal Branding in the Digital Age

My second article with Lianhe Zaobao was published on 17 May, 2009 without my knowledge. Luckily I manage to get a copy of it from my colleague. The article provides an overview and introduction of importance of Personal Branding and how it can potentially tap on digital media as a platform. What you read here is a brief take only, which a detailed account would probably not have adequate space on print as I would have wished. Here’s a brief translation of the article for your reading pleasure. Personal Branding…

3 Quick Tips on Managing Negative Information

3 Quick Tips on Managing Negative Information

Many companies are wary about joining the social media because they have no idea how to manage negative information and news. A digital crisis can come like a typhoon and most companies are not armed for it. Although it would probably take an entire book to explain how companies can best deal with the digital sphere. I have summarised 3 most important points here to helping your company manage negative information and feedback. Timely : Have a clear internal process on management of a digital crisis within the organisation. Most company…

Is Creative Success A True Success?

Is Creative Success A True Success?

My virgin marketing article on Lianhe Zaobao, zbWeekly on 3 May 2009. In case you hadn’t seen the ad prior to reading this article, you can view it on youtube. The article gives an overview on the success and failure of this campaign attempt. I have translated a copy in English for your reading pleasure.  Is Creative Success True Success? I believe everyone has already seen the ad, “The Funeral”, which was greatly hyped recently. The first time I saw it was on Facebook. When it touched on the words,…

Good Post – Meet the brands that ‘get’ Twitter

Good Post – Meet the brands that ‘get’ Twitter

Came across this article in iMedia Connection, which further affirms and better explain the points that I was trying to make about companies and brands using Twitter. I can’t remember, but I think this is like the 1000001th time I’m saying this, but Twitter is not a noticeboard. It was created to be a conversational tool and still is. Don’t complain I’m naggy but social media is all about bridging relationships and selling, shouting, flashing don’t work. Just a gentle reminder. =) READ NOW! : Meet the brands that ‘get’ Twitter

Lack Of Crisis Management Is A Crisis Unmanaged.

Lack Of Crisis Management Is A Crisis Unmanaged.

Hear hear… After the Domino’s effect, it has become ever more obvious that Crisis Management is one of the most important function of every PR person in a company. In the digital age today, it is almost impossible to take absolute control of every individual and tiny bit of information. Many a times, the bad PR would have found its way into the mass faster then you can say, “SXXX!”. And just in case you missed all the action, Adage gives an overview on the “cheese in the nose” incident…