Writing by Belinda Ang on Tuesday, 27 of July , 2010 at 4:18 pm
Update : This event was cancelled.
Category: Uncategorized
Writing by Belinda Ang on Friday, 19 of June , 2009 at 7:58 am
Came across a client today who is having problems embedding a video on her company page. Being a tad more techno-savvy, my colleague knocked on my desk for help.
I asked why didn’t she explore having the video uploaded to youtube, then simply embed it within her home page? That will save alot of trouble. First, my understanding was client didn’t like the youtube watermark. So I asked if the video is meant to be downloadable and public? Apparently it is.
Then as I probed further, well, the reason client didn’t want it on youtube was because she think it doesn’t make sense for the video to be buried amongst hundreds of other videos waiting to be found. Well, but does it matter? She is having it embeded on her own site anyway.
Here are my thoughts.
- Supported by EDMs and Advertisements, potential customer is most likely to search online for the preview clip.
- What will probably appear top of the search list will be youtube, not their company site. Morever, particular company site is not enhanced for SEO.
- The likelihood of someone stumbling upon the video on youtube is higher than someone stumbling the video on their site.
- Target audience is mass. Hence it doesn’t matter who gets to it, as long as someone sees it.
- Clip is embeded into company site anyway, which means potential customer visiting can still view it painlessly, especially when it’s hosted on someone else’s server.
- Engaging features including comments and vote on youtube will generate conversations, which works perfectly well as a viral effect to the awareness of the clip.
- By creating conversations, interest is being aroused.
- Individuals can easily link youtube videos to their blogs, facebooks, twitter, allowing a multiple platform word-of-mouth. – Isn’t this free marketing?
- The video is meant to be public in the first place.
Hence, my point is.
If you have a video meant for public viewing, make it PUBLIC.
Category: Social Media Marketing,Uncategorized
Writing by Belinda Ang on Wednesday, 29 of April , 2009 at 4:11 am
Came across this article in iMedia Connection, which further affirms and better explain the points that I was trying to make about companies and brands using Twitter.
I can’t remember, but I think this is like the 1000001th time I’m saying this, but Twitter is not a noticeboard. It was created to be a conversational tool and still is. Don’t complain I’m naggy but social media is all about bridging relationships and selling, shouting, flashing don’t work. Just a gentle reminder. =)
READ NOW! : Meet the brands that ‘get’ Twitter
Category: Uncategorized
Writing by Belinda Ang on Tuesday, 24 of February , 2009 at 11:39 am
The fact that this blog is hosted on Google and I had to login with my Gmail account makes the post even more ironic.
I have named today, THE GREAT G CRASH. A very significant day for all global netizens. The day where the entire planet stops to talk about its downtime. It will be interesting to find out on how many tweets and blog entries were created to commemorate this event.
Google manages to get Gmail up as we speak. Not too bad, it managed to restore the service within a minimal downtime. However, downtime is simply unacceptable for an internet giant like Google. Technical glitches? Yes, we all know that happens. But downtime for Internet Giant will mean coverage on the paper’s headlines tomorrow. Bad publicity? Well, not necesasary.
If this was meant to be a Buzz Marketing strategy for Google, attempting to tap on a taboo scenario… I would say they have been extremely successful. EVERYONE is talking about it. From Singapore, to USA, to Argentina and Eygpt to wherever. Google has certainly created a talking point (if any publicity is good publicity) and Gmail has further positioned itself as the top of mind recall free email service even more strongly than before.
Could there be a possibility this was the plot? Very unlikely, but still, it shows us how an information can be spreaded across the globe so swiftly. And what one service provider like Google is actually capable of. That thought could be both provoking yet scary. With that much dependence and information hosted on Google’s servers, it would be most unimaginable to think about what would happen if Google simply disappeared for a day.
Is it time to rethink about how we would better diverse our dependency and data (like you would do profiling for investments) that would put our digital property at less risks.
All netizens will remember today. The Great G Crash. Let us observe a one minute silence of mourning.
Category: Uncategorized
Writing by Belinda Ang on Wednesday, 21 of January , 2009 at 12:08 pm
No, I really don’t mean to be rude, nor has this posting has anything directly involved with marketing either. I am simply personally fustrated with the OCBC bank of Singapore. I wouldn’t say they have a bad service because the telephone operators have been rather patient with me. But I’m just wondering what’s wrong inside?
The bank sent me a letter to inform me of some pending documents they need from me to facilitate a certain application. So, I walked in personally to a bank to verify the documents and submitted it on the spot, with the copy of the letter the bank sent me. The bank staff even took the letter from me as a reference. About 3 days later, I received an SMS on my phone to inform me the documents have been received and my application status will be informed via mail. So I assumed it is all in processing.
Just yesterday, I received ANOTHER letter to “remind” me to submit the “pending documents”, WHICH I already did more than a week ago! (maybe 2 weeks) I was baffled. So I called the call centre for assistance. And they said they’ll check. They called me back again today to tell me the relevant department has yet to receive my documents.
Hence, why did I recieve the text message? And why did I walk-in to the bank personally in the first place if it is redundant? And why would there be conflicting information from the same department in the same bank?
Did the recession drove the banks into turmoils and so the office is covered with flying papers everywhere? I don’t know… but OCBC had better look into its internal process.
AND another comment to ALL banks… please save your papers. You could potentially cut ALOT of cost from that. Why keep sending reminder letters in this era of technology? Do consider practicing some form of environmental friendly policies.
Category: Uncategorized
Writing by Belinda Ang on Thursday, 15 of January , 2009 at 7:03 am
I was just thinking quite aloud today, if I have been doing enough learning and picking up enough new information? If I don’t log on to my TweetDeck, I basically spend the day not absorbing much. But once the influx of thoughts from all the expertise I’m following starts flooding over, that’s when the real information and education starts infiltrating. If you ain’t on twitter yet, you better start doing so. I’m NOT joking. (Add me if you haven’t)
Every marketing book I have at home is half-read. I probably should invest more time into digesting the wealth of knowledge. If I have a new year resolution this year, it should start just right from that. And so, I was also wondering if I’m interested to travel and mentor under marketing/branding experts for a couple of weeks, would anyone be willing to take me in, all self-paid? Probably someone would, if I seriously asked. After all, I don’t have the luxury of taking a month leave off my work. At least not for now. But I do have the serious intention to explore. If anyone is reading this and don’t mind offering me the opportunity, I would love to take it up!
Drawing up a brief blueprint of my future, deciding how I want it to be, what do I want to be and how do I reach it. Still in sketchy stage and all drawn with pencil in my mind. Hence erasable and editable.
Food for thought :
Category: Uncategorized
Writing by Belinda Ang on Sunday, 16 of March , 2008 at 9:54 am
Hello folks,
Welcome to Market-Share!
There’s one single reason why I’m here… because I found that sharing information is a great way to learn and exchange. And on and off, I manage to dig various data from the internet and find it most interesting and significant to many market conditions. So here I am. This is all about marketing, future of digital marketing and other interesting conditions in the communications field.
Cheerios!
Belinda Ang
Singapore.
Category: Uncategorized
