The Great Expectations

The Great Expectations

We’ve heard it perhaps a thousand times, since the beginning of the credit crunch. In any case, this is actually a familiar word somebody must have told us at some point of our lifes. The keyword is… Managing Expectations. This is however more relevant in times today where people are losing their jobs by the minute, if not second. There is an estimation of 6 million unemployment in China, 8% in USA and on our sunny isle of Singapore, a 3% high. No one has the answer to when this…

The strong waves of 2009

The strong waves of 2009

Happy New Year folks! It’s 2nd January 2009. I have to start practicing writing the right date. I tend to waste too many cheques in the first month of every year. Today didn’t exactly start off on a fantastic note, when I had to give my intern a ticking as she was absolutely not paying attention to what she was doing. (it’s only a minutes for goodness sake, and I had to make her change it 4 times!) But let’s leave her to make the final changes for now. Many…

Hill & Knowlton and me

Hill & Knowlton and me

I am subscribed to Social Media Today although I admit I don’t read it very religiously unless something interesting catches my eye. Well, something did today. The blogger of the week featured Mr. Niall Cook, who is Worldwide Director of Marketing Technology in Hill & Knowlton. I don’t know Mr. Cook. But H&K caught my eye. Sometime not too long ago, earlier this year, I was offered an interview opportunity with H&K. And although the result was negative, but this series of interviews were one of the most valuable lessons…

The Worst Kind of PR (in my own words)

The Worst Kind of PR (in my own words)

I made a very short remark on a minister’s facebook somewhere earlier this month on the topic. Apparently the China government did not learn very much about transparency from SARs 6 years back. I was studying in Beijing during the SARs period. Just 10mins away from my school was the first hospital to be infected in the entire capital city. When it was finally isolated, we were told there were 134 cases of SARs within the hospital. A houseman later told us, there were double of the actual figures. Opposite…

Work-Life Balance?

Work-Life Balance?

I’m on a site check to see if the event venue where I’ll be holding an event coming weekends has good internet connection. And as I am done with the routine job, I simply continue logged on at the cafe nearby for a tea as well as to catch up on some industry news. A man sits besides me, doing his daily charting for the financial market.Last Sunday I was at our Prime Minister’s National Day Rally. (In case you are wondering, I’m located in Singapore) But it was also…

Digital is for Generation Y???

Digital is for Generation Y???

I just returned from Event360, which is a 3-day conference with focus on the Event Industry. And over the conference, there was a speaker from the portal “Conference Bay” who was invited to speak on the latest integrated digital platform for booking of conference tickets. He was explaining the potential of the untapped market for conferences and events on the digital platform and how his company provides the solution to this pool by allowing people to book and bid for tickets at desired prices to fill up the remaining seats…

Giving before taking.

Giving before taking.

Linkedin is a very powerful social network that has connected like-minded marketeers together. Through its connections, I am delighted to get to know a few experienced players who are not stingy with their advices and mentorship.Mr. Harry Hallman is a marketeer with more than 30 years experience and actively answers marketing questions on blogs and writes white papers. You can read all about it on http://www.marcomgeek.com/. How has this made him even more successful than ever? Being a digital expert, by utilizing his strength and providing education materials to the…