How companies are using Twitter – Big & Small Ways

How companies are using Twitter – Big & Small Ways

  I was quite pleasantly surprised today. Just a couple of hours ago, I received a tweet from @marcbollinger. And he signed off as GM of Midphase, which is my host. Just this afternoon, I was complaining about my email having problems. Apparently, he did a search for “midphase” and reached out to lend a hand to the customers who are on Twitter. My my… am I impressed. I had been a long time customer of Midphase and have always enjoyed their prompt and polite customer service. However, the hosting…

Getting from 0 to 1000.

Getting from 0 to 1000.

       @paddytan was asking me today, now that everyone is jumping on twitter, has blogging dip in trend? Well, the conversation has prompted me to write this posting.     Twitter celebrated its 3rd Birthday last weekend and I also celebrated my 1000th follower on the same day. 1000 follower may seem like no big deal to many Twitter-celeb (even a cat @sockington has 200,000 followers!) But the journey from 0 to 1000 could potentially be the hardest learning curve for any tweep or aspiring tweeter. How can you, without using a…

Singapore to tap on New media for next General Elections

Singapore to tap on New media for next General Elections

In a recent interview with our PM Lee, he mentioned the party will be looking into exploring the power of new media with the coming General Elections. The article is copied in exact text below : New media for next GE THE Government will leverage on new media in the next General Election, Prime Minister Lee Hsien Loong has said. In an interview with Channel News Asia to be aired on Tuesday night, he noted the growing influence of the Internet on politics, citing the recent United States presidential election…

The Great G Crash – The Day Gmail Rocked the World.

The Great G Crash – The Day Gmail Rocked the World.

The fact that this blog is hosted on Google and I had to login with my Gmail account makes the post even more ironic. I have named today, THE GREAT G CRASH. A very significant day for all global netizens. The day where the entire planet stops to talk about its downtime. It will be interesting to find out on how many tweets and blog entries were created to commemorate this event. Google manages to get Gmail up as we speak. Not too bad, it managed to restore the service…

Is the internet giant treading on thin lines?

Is the internet giant treading on thin lines?

Google has developed such wonderful services that no one can deny their greatness. Google Earth is almost like gaining access to a top satellite service without owning one. Its technology and integration is first class and awesome. As a consumer, I definitely enjoyed every part of it.  But… is Google treading on dangerous lines? In a recent report by Times Online, Google Earth seems to have revealed photos that has unraveled the secret history of US base in Pakistan. These photos have since been removed with request by several governments….

Spread the anger around!

Spread the anger around!

If you had to name one successful viral campaign that had made an impression on you in the past 5 years. Which would be your favourite? For me, it definitely has to be the Subservient Chicken by our friends from BK. The campaign was launched in 2004 to promote its tendercrisp. And the simple idea produced astonishing results, entertaining millions around the globe. Especially the office workers who just wishes their boss will become that chicken in the video. Burger King then launched a very successful “Whopper Sacrifice” in 2008,…

Welcome, the real era of Social Media Marketing

Welcome, the real era of Social Media Marketing

I have been spending quite some quality time on twitter and reading useful blogs of others. As I am writing, I am still continuously trying to figure out what may be the correct focus to direct this post. Social media has always been a very skeptical form of marketing for alot of traditional marketeers as there is no clear ROI or statistics which can be provided as a base for business. Especially in the context of Asia, where almost everything must be “seen” or “touch” to “believe”. However, this may…

Bridging blogs & advertisers.

Bridging blogs & advertisers.

Consumers used to be only on the receiving end, taking in whatever information advertisers wants to let out. But online media has opened a new path that allows consumers to be the source of information, to judge and decide what to say. We call this people, bloggers. I stumbled upon http://blog2u.sg/ today, and out of interest, signed up as a member. However, I am rather skeptical about the system that goes in there. I would say there’s both sides of the coin to this portal. What it does, is that…

Who’s reading?

Who’s reading?

There’ll always be a neverending debate on who’s reading what on the internet. Tell a client to use twitter as a marketing tool and they will response with a bang on the table as they give their money to a newspaper instead. True, it is hard to determine the returns, the risks and you can’t really control your demographics. But for goodness sake, I wonder who invented technology, it is capable of anything. Found this blog from Guy Kawasaki’s tweets. The Brand Builder, written by Olivier Blanchard. It’s enjoyable to…

More social marketing tips in the mid of recession?

More social marketing tips in the mid of recession?

This talk about marketing in recession seems to be going on forever since the credit crunch began in Europe. There are more and more marketeers discussing the topic and suggesting ways to keep business viable and marketing dollars make more sense in these hard times.Perhaps sometimes, downturns are a good thing as it forces us to think harder, put in more effort and accept higher challenges. When times are good, all of us just turns into couch potatoes. So there is always both sides of the coin to every situation….