HP knows Social PR.

HP knows Social PR.

I was invited to 2 Hewlett-Packard events in the past few weeks. One for the Touchsmart Personal Computers featuring local visual artists’ work, the other is HP City of Dreams to promote HP Workstations. HP “Touch the Future” The invitation was extended by Edelman to attend this event held at VivoCity on 11 July. As part of the campaign to showcase the new HP TouchSmart technology, HP worked with a group of local artists  to create a series of digital artwork interpreting the theme of “Touch the Future“. These artwork…

Engaging You Toes Up.

Engaging You Toes Up.

I was invited to a closed-door Crocs’s blogger event two weeks ago jointly organised by Lewis PR and Salesforce for Crocs. It was held in the cozy lounge of The Screening Room. The handful of guests were served with a comfortable selection of gourmet tapas. To be really honest, I was never a fan of Crocs, much less to say that I even liked it. I thought it was a product over-priced, overly-hyped, a fad and ugly. As a member of the individualistic generation, obviously I do not enjoy wearing…

3 Quick Tips on Managing Negative Information

3 Quick Tips on Managing Negative Information

Many companies are wary about joining the social media because they have no idea how to manage negative information and news. A digital crisis can come like a typhoon and most companies are not armed for it. Although it would probably take an entire book to explain how companies can best deal with the digital sphere. I have summarised 3 most important points here to helping your company manage negative information and feedback. Timely : Have a clear internal process on management of a digital crisis within the organisation. Most company…

Lack Of Crisis Management Is A Crisis Unmanaged.

Lack Of Crisis Management Is A Crisis Unmanaged.

Hear hear… After the Domino’s effect, it has become ever more obvious that Crisis Management is one of the most important function of every PR person in a company. In the digital age today, it is almost impossible to take absolute control of every individual and tiny bit of information. Many a times, the bad PR would have found its way into the mass faster then you can say, “SXXX!”. And just in case you missed all the action, Adage gives an overview on the “cheese in the nose” incident…

REACH out???

REACH out???

I received a letter by post from REACH today. REACH is a movement by the Singapore government to encourage ground feedback on shaping government policies and to engage more Singaporeans in country affairs. But this letter has left me quite baffled. It says, “… Attached is a simple survey form which will take about five minutes to complete. Please update your particulars as well, and send it back to us via EMAIL.” And indeed, attached is a two page survey form. The entire letter package includes a return envelope, a…

The Worst Kind of PR (in my own words)

The Worst Kind of PR (in my own words)

I made a very short remark on a minister’s facebook somewhere earlier this month on the topic. Apparently the China government did not learn very much about transparency from SARs 6 years back. I was studying in Beijing during the SARs period. Just 10mins away from my school was the first hospital to be infected in the entire capital city. When it was finally isolated, we were told there were 134 cases of SARs within the hospital. A houseman later told us, there were double of the actual figures. Opposite…

The Worst Kind of PR (reposted from The Pitch)

The Worst Kind of PR (reposted from The Pitch)

Reposted from : http://pitchmarketing.blogspot.com/2008/10/pitch-worst-kind-of-pr.html by John Davidson. The Chinese poisoned milk scandal just goes from bad to worse. It kind of reminds me of George W Bush’s American presidency, it started off in controversy, took some more big hits and still continues to get worse at an alarming rate. The complete inability of the Chinese government and the Sanlu Group (the company at the centre of the crisis) to actually deal with the scandal is astounding. The latest installment, according to a story in today’s Straits Times, is that Sanlu…