The screwed banks.

The screwed banks.

No, I really don’t mean to be rude, nor has this posting has anything directly involved with marketing either. I am simply personally fustrated with the OCBC bank of Singapore. I wouldn’t say they have a bad service because the telephone operators have been rather patient with me. But I’m just wondering what’s wrong inside? The bank sent me a letter to inform me of some pending documents they need from me to facilitate a certain application. So, I walked in personally to a bank to verify the documents and…

More social marketing tips in the mid of recession?

More social marketing tips in the mid of recession?

This talk about marketing in recession seems to be going on forever since the credit crunch began in Europe. There are more and more marketeers discussing the topic and suggesting ways to keep business viable and marketing dollars make more sense in these hard times.Perhaps sometimes, downturns are a good thing as it forces us to think harder, put in more effort and accept higher challenges. When times are good, all of us just turns into couch potatoes. So there is always both sides of the coin to every situation….

Measuring Sponsorship’s Return

Measuring Sponsorship’s Return

My blog never received fantastic readership judging on the frequency of the posts and value of contents in it. Glad I finally received a response from Nicholas, someone who happened to drop in and left some helpful comments. And naturally I made a visit to his link and found another wonderful site targeted at Sponsorship Marketing issues. This is a very niche and specialised job and not everyone really understands the gist of it. For the most of us, sponsorship is “you give me the money, I’ll put your logo…

The Worst Kind of PR (in my own words)

The Worst Kind of PR (in my own words)

I made a very short remark on a minister’s facebook somewhere earlier this month on the topic. Apparently the China government did not learn very much about transparency from SARs 6 years back. I was studying in Beijing during the SARs period. Just 10mins away from my school was the first hospital to be infected in the entire capital city. When it was finally isolated, we were told there were 134 cases of SARs within the hospital. A houseman later told us, there were double of the actual figures. Opposite…

The Worst Kind of PR (reposted from The Pitch)

The Worst Kind of PR (reposted from The Pitch)

Reposted from : http://pitchmarketing.blogspot.com/2008/10/pitch-worst-kind-of-pr.html by John Davidson. The Chinese poisoned milk scandal just goes from bad to worse. It kind of reminds me of George W Bush’s American presidency, it started off in controversy, took some more big hits and still continues to get worse at an alarming rate. The complete inability of the Chinese government and the Sanlu Group (the company at the centre of the crisis) to actually deal with the scandal is astounding. The latest installment, according to a story in today’s Straits Times, is that Sanlu…

Recession & Marketing (Part III)

Recession & Marketing (Part III)

Reposted from : http://www.octanecorp.com/blog/tabid/249/EntryID/377/Default.aspx by Brandon Social Media’s role in the tanking Economy It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing. To the contrary – we know from history that most companies will slash the Advertising and Marketing budgets that could…

Recession and Marketing (Part II)

Recession and Marketing (Part II)

The following comments was made by a friend on Linkedin, Mr. Paul Syrysko. I found is useful and right from the books of the expert. Sharing with everyone here. For 2009, most companies will be cutting back to a very basic marketing plan, getting rid of anything they can. In a recession environment, it’s inevitable. Many marketers will feel it’s the last thing that should be cut but try convincing the board of the company and you won’t get very far. The reality is that investments in brand marketing will…

Recession and Marketing

Recession and Marketing

Forecasting 2009 Welcome to 2009, we will be greeted by a cycle of recession. Exactly 10 years since the last world financial crisis. Sponsorship will be cut, budget for marketing will be majorly cut. Anything that concerns the expenditure department is likely to be given the red light. With no one spending, the economy will definitely see a slower return. In the line of marketing and branding, we already have problems encouraging clients to spend on a good day. And now, it could be even more challenging. The opportunist would…

ROO or ROI (yet again)

ROO or ROI (yet again)

I came across an old article written in 2007 on marketing-interactive.com. Experiential marketing is an ambitious word in Singapore’s event marketing industry. Everybody is claiming to do it, yet not many is able to do it. This article gives a localised insight into Singapore’s event marketing industry. A likely good read. REDEFINING EVENT MARKETINGEVENT MARKETINGBy: Freelance Writer MKT, SingaporePublished: Mar 26, 2007 What is the definition of insanity? “It is doing something over and over again and thinking you’ll get a different result each time,” the caddy said to Bobby…

ROO or ROI?

ROO or ROI?

In my course of presentations to clients, a very frequent question will be “What is my ROI on this event?”. I usually hate that question. It seems like a simple question yet profound enough to be debated for days and to be written into a textbook. What alot of clients don’t understand, is that an events cannot be a single marketing effort unless it is an ad-hoc and standalone. It will not be fair to expect wonders to happen without the effective implementation and combinations of other other support like…