Is Creative Success A True Success?

Is Creative Success A True Success?

My virgin marketing article on Lianhe Zaobao, zbWeekly on 3 May 2009. In case you hadn’t seen the ad prior to reading this article, you can view it on youtube. The article gives an overview on the success and failure of this campaign attempt. I have translated a copy in English for your reading pleasure.  Is Creative Success True Success? I believe everyone has already seen the ad, “The Funeral”, which was greatly hyped recently. The first time I saw it was on Facebook. When it touched on the words,…

Advertisers Get Heads Up!

Advertisers Get Heads Up!

Everyone is trying to get attention. Everyone. From the individual to the advertiser. With so much interuptions and vie for attention, to what extreme would one go to gain some eyeballs? Air New Zealand seem to have the answer to this question. Their heads up initiative got thumbs up responses. When I first saw this ad, I secretly thought it was one most ingenius idea. “Head down to New Zealand” is a very very clever tagline to use with this gureilla marketing effort. It is simple, straight forward and requires…