How to activate your Wallet in WeChat.

How to activate your Wallet in WeChat.

This is a very quick post to a common question I get from my friends. If you are an international user and likely to be using WeChat in foreign languages (other than Chinese), you may realise that you do not have the Wallet option in your WeChat readily made available to you. You might have heard raves about how a breeze the payment system works and travelling around China is an ease with your WeChat in your pocket. Here are two very quick tricks you can use to activate your WeChat…

HP knows Social PR.

HP knows Social PR.

I was invited to 2 Hewlett-Packard events in the past few weeks. One for the Touchsmart Personal Computers featuring local visual artists’ work, the other is HP City of Dreams to promote HP Workstations. HP “Touch the Future” The invitation was extended by Edelman to attend this event held at VivoCity on 11 July. As part of the campaign to showcase the new HP TouchSmart technology, HP worked with a group of local artists  to create a series of digital artwork interpreting the theme of “Touch the Future“. These artwork…

Engaging You Toes Up.

Engaging You Toes Up.

I was invited to a closed-door Crocs’s blogger event two weeks ago jointly organised by Lewis PR and Salesforce for Crocs. It was held in the cozy lounge of The Screening Room. The handful of guests were served with a comfortable selection of gourmet tapas. To be really honest, I was never a fan of Crocs, much less to say that I even liked it. I thought it was a product over-priced, overly-hyped, a fad and ugly. As a member of the individualistic generation, obviously I do not enjoy wearing…

3 Quick Tips on Managing Negative Information

3 Quick Tips on Managing Negative Information

Many companies are wary about joining the social media because they have no idea how to manage negative information and news. A digital crisis can come like a typhoon and most companies are not armed for it. Although it would probably take an entire book to explain how companies can best deal with the digital sphere. I have summarised 3 most important points here to helping your company manage negative information and feedback. Timely : Have a clear internal process on management of a digital crisis within the organisation. Most company…

Is Creative Success A True Success?

Is Creative Success A True Success?

My virgin marketing article on Lianhe Zaobao, zbWeekly on 3 May 2009. In case you hadn’t seen the ad prior to reading this article, you can view it on youtube. The article gives an overview on the success and failure of this campaign attempt. I have translated a copy in English for your reading pleasure.  Is Creative Success True Success? I believe everyone has already seen the ad, “The Funeral”, which was greatly hyped recently. The first time I saw it was on Facebook. When it touched on the words,…

Lack Of Crisis Management Is A Crisis Unmanaged.

Lack Of Crisis Management Is A Crisis Unmanaged.

Hear hear… After the Domino’s effect, it has become ever more obvious that Crisis Management is one of the most important function of every PR person in a company. In the digital age today, it is almost impossible to take absolute control of every individual and tiny bit of information. Many a times, the bad PR would have found its way into the mass faster then you can say, “SXXX!”. And just in case you missed all the action, Adage gives an overview on the “cheese in the nose” incident…

How companies are using Twitter – Big & Small Ways

How companies are using Twitter – Big & Small Ways

  I was quite pleasantly surprised today. Just a couple of hours ago, I received a tweet from @marcbollinger. And he signed off as GM of Midphase, which is my host. Just this afternoon, I was complaining about my email having problems. Apparently, he did a search for “midphase” and reached out to lend a hand to the customers who are on Twitter. My my… am I impressed. I had been a long time customer of Midphase and have always enjoyed their prompt and polite customer service. However, the hosting…

REACH out???

REACH out???

I received a letter by post from REACH today. REACH is a movement by the Singapore government to encourage ground feedback on shaping government policies and to engage more Singaporeans in country affairs. But this letter has left me quite baffled. It says, “… Attached is a simple survey form which will take about five minutes to complete. Please update your particulars as well, and send it back to us via EMAIL.” And indeed, attached is a two page survey form. The entire letter package includes a return envelope, a…

Give me a Job!

Give me a Job!

I was managing a booth for my client at Career 2009 almost the entire of last week. And in the past 4 days, I had been going through repeatedly in my mind how I should write this entry. There are indeed lots to say and a lot to reflect on our society and people.   Let’s began with the turnout of the event. It was an astounding success, there were more than 500,000 attendees throughout the 4-day exhibition, as reported by The Straits Times. It was the first time in…

Advertisers Get Heads Up!

Advertisers Get Heads Up!

Everyone is trying to get attention. Everyone. From the individual to the advertiser. With so much interuptions and vie for attention, to what extreme would one go to gain some eyeballs? Air New Zealand seem to have the answer to this question. Their heads up initiative got thumbs up responses. When I first saw this ad, I secretly thought it was one most ingenius idea. “Head down to New Zealand” is a very very clever tagline to use with this gureilla marketing effort. It is simple, straight forward and requires…