Be convincing in the role you play

Be convincing in the role you play

I was at a seminar today and during a sharing session, we were making introductions in groups on what we do for a living and our message to our audience. There was this lady beside me, whose message was funny, ambiguous and led us all to “think” in an erm… obscene manner, which in a humorous light, brought laughter to the table. Hence we made some comments to restructure the Grammar so it would sound more precise. She was then quick to point out that she is a “Professional English Writer”. However, in the whole…

Personal Branding in the Digital Age

Personal Branding in the Digital Age

My second article with Lianhe Zaobao was published on 17 May, 2009 without my knowledge. Luckily I manage to get a copy of it from my colleague. The article provides an overview and introduction of importance of Personal Branding and how it can potentially tap on digital media as a platform. What you read here is a brief take only, which a detailed account would probably not have adequate space on print as I would have wished. Here’s a brief translation of the article for your reading pleasure. Personal Branding…

Getting from 0 to 1000.

Getting from 0 to 1000.

       @paddytan was asking me today, now that everyone is jumping on twitter, has blogging dip in trend? Well, the conversation has prompted me to write this posting.     Twitter celebrated its 3rd Birthday last weekend and I also celebrated my 1000th follower on the same day. 1000 follower may seem like no big deal to many Twitter-celeb (even a cat @sockington has 200,000 followers!) But the journey from 0 to 1000 could potentially be the hardest learning curve for any tweep or aspiring tweeter. How can you, without using a…

Give me a Job!

Give me a Job!

I was managing a booth for my client at Career 2009 almost the entire of last week. And in the past 4 days, I had been going through repeatedly in my mind how I should write this entry. There are indeed lots to say and a lot to reflect on our society and people.   Let’s began with the turnout of the event. It was an astounding success, there were more than 500,000 attendees throughout the 4-day exhibition, as reported by The Straits Times. It was the first time in…

Who’s reading?

Who’s reading?

There’ll always be a neverending debate on who’s reading what on the internet. Tell a client to use twitter as a marketing tool and they will response with a bang on the table as they give their money to a newspaper instead. True, it is hard to determine the returns, the risks and you can’t really control your demographics. But for goodness sake, I wonder who invented technology, it is capable of anything. Found this blog from Guy Kawasaki’s tweets. The Brand Builder, written by Olivier Blanchard. It’s enjoyable to…

Giving before taking.

Giving before taking.

Linkedin is a very powerful social network that has connected like-minded marketeers together. Through its connections, I am delighted to get to know a few experienced players who are not stingy with their advices and mentorship.Mr. Harry Hallman is a marketeer with more than 30 years experience and actively answers marketing questions on blogs and writes white papers. You can read all about it on http://www.marcomgeek.com/. How has this made him even more successful than ever? Being a digital expert, by utilizing his strength and providing education materials to the…