The long awaited update…

15 Mar
March 15, 2011

Hello seems like a foreign and distant greeting, but I know I haven’t been updating my blog for awhile, hence… Hello everyone.

Quite a number of changes have evolved in my life since my last post. I left MSL Singapore in December 2010 after a good 16 months with the company. I have to say that this was far-by the most enjoyable and intriguing work  experience I’ve had in a long time. I was blessed to work alongside some of the best PR folks in Singapore and most exciting clients in the world.MSLGroup is a network with wonderful career opportunities and lies great potential in its vision, I must say my decision to leave the team was a hard one. But I guess I have my selfish reasons to justify for. Nonetheless, I would like to publicly express my gratitude to my immediate boss, Yvonne Koh, whom has remained understanding, supportive and open to all my opinions and suggestions while I was with the company. My senior manager, Amy Kong, who has been very patient with any ignorance I might have about the PR scope of work. The sparks from the clashes and chemistry with my fellow team-mate, Audrey Tang whom I’ve worked closely with on Discovery & P&G Whisper’s project. And to all the great people like Dawn Wong, Nicole Campbell, Joan LiewMarie Loh, Shelina, Ying etc… who has helped me in every other way or so. Lastly, also many heartfelt thanks to my big bosses,Glenn Osaki and Josh Shapiro, whom I’ve had a great time bouncing ideas off and working briefly with.

Aside from social media, I continue to stay active in the event scene, rendering my services to Festival Square Circle (FSC), a premium event & festival agency with more than 20 years of experience, as a contracted Senior Account Manager. FSC was my ex-employer and my on-going interest in events just made it natural for us to continue this relationship on a project-basis. I like to look at how events can be reinvented and most importantly integrated with new technologies or applied in trans-media.Life is a novel made of of many different chapters, one ending leads to another beginning. Apart from the courses at Singapore Media Academy, which I will be taking on my 4th run tomorrow (16 March 2011), my portfolio has also expanded to wider grounds. Once a social media gal, always a social media gal. I’m currently an independent social media consultant and trainer. I strongly believe in the integration and application of social media across multiple business and marketing functions. Being independent means I no longer restrict to the scope or type of work I can explore and is able to better counsel my clients towards a more integrated and long-term approach versus tactical or solely campaign-driven implementation. I’ve just returned from Shanghai, giving a talk on social media to an internal board meeting of an MNC client. Such flexibility also diminishes my need to be grounded or region-restricted.

Life is a novel made of of many different chapters, one ending leads to another beginning. Apart from the courses at Singapore Media Academy, which I will be taking on my 4th run tomorrow (16 March 2011), my portfolio has also expanded to wider grounds. Once a social media gal, always a social media gal. I’m currently an independent social media consultant and trainer. I strongly believe in the integration and application of social media across multiple business and marketing functions. Being independent means I no longer restrict to the scope or type of work I can explore and is able to better counsel my clients towards a more integrated and long-term approach versus tactical or solely campaign-driven implementation. I’ve just returned from Shanghai, giving a talk on social media to an internal board meeting of an MNC client. Such flexibility also diminishes my need to be grounded or region-restricted.

Aside from social media, I continue to stay active in the event scene, rendering my services to Festival Square Circle (FSC), a premium event & festival agency with more than 20 years of experience, as a contracted Senior Account Manager. FSC was my ex-employer and my on-going interest in events just made it natural for us to continue this relationship on a project-basis. I like to look at how events can be reinvented and most importantly integrated with new technologies or applied in trans-media.

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7 replies
  1. Ed says:

    *brushes off cob webs*

    Oh… hi!

    Reply
  2. Olivia says:

    They are totally some of the best PR people in the industry!

    Reply
  3. Walter says:

    Glad to see that you’re updating and my bad for being so slow in commenting. Having worked with so many teams of PR folks, I do agree that this team is one of the best.

    Hey, it looks like you’re also off to a fabulous adventure, with a fine mix of events, artiste management and social media. I love the idea of integrating the full suite of experiential and influence marketing in your current portfolio! Sounds like my dream…. one day. :)

    Reply
  4. Rawle Austin says:

    Great looking site, Bel! I love it! ;)

    Reply
  5. Marie says:

    I miss you :) Love this update. Catch up soon!

    Reply

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