I’ve been enduring late nights in the past one month, developing a very exciting social media curriculum for Singapore Media Academy. The 3-day WSQ certified course is heavily subsidised by the Singapore government and targeted at Managers who are interested to learn about the application & integration of social media for enterprises with specifics to marketing and promotion of products and services.
WSQ, or otherwise known as the Singapore Workforce Skills Qualifications system is a government initiative by WDA to help the workforce in facilitating upgrading programs that can help them advance their careers.
The coursework is co-developed together with the founder of social media start-up, Adrian Teo of PepperConn, who has contributed greatly in putting the framework together. I am highly recommending this course to marketers in organisations who are looking to explore social media and integrate it not only as part of your communications plan but as an even more integral part of your business strategy.
A quick peek at the content of the training:
As part of the WSQ certification, learners are not only expected to listen but hands-on interactive tasks will be given. There will be an assessment to test your understanding at the end of the course, which helps you put your learnings into practical application.
These are the primary topics which I will be covering as part of the course:
- Introduction to Social Media
- Landscape Analysis
- Impact of Influencer Relationships
- Planning for a Social Media Strategy
- Measuring the Success of your Strategy
- Social Media Policies & Rules of Engagement
- Best & Worst Practices
The sign-ups for the first training is already closed, but the 2nd session is now open for 26th to 28th Oct. I would be happy to answer any queries you may have on the course. Or you can contact SMA (tel: +65 6435 6000) for course or payment related questions.
If your company is looking for a one-day or half-day training for your internal office or for speaking opportunities, please contact me directly at my email instead to discuss further.