Should Influencer relationships be governed?

Should Influencer relationships be governed?

The recent release of the new FTC guidelines for social media has caused much stir in the online community. Although I don’t totally agree, but somehow, I think that is a natural evolution in digital marketing & PR. It is simply a natural extension from offline to online to uphold the most basic principles of honesty in business. Most of us industry professionals do live up to the promotion of transparency and authenticity. However there are cases where makes it hard for these principles to be in place. Well explained…

We Are All Global Citizens.

We Are All Global Citizens.

One positive impact of the internet especially with the introduction of Social Media, is that the world has since become smaller. Not¬†literally, but it has brought people together whom otherwise would have never known each other. That is also one of the main reason why I am a Social Media nutcase. Because it has opened my life to many more friends and opportunities. Some who have made it quite different. As such, we are no longer divided by our nationality. Today, we are all global citizens. We all live in…