Comments on: Is Creative Success A True Success? http://belindaang.com/2009/05/is-creative-success-a-true-success/ Social & Marketing with an Asian perspective Thu, 15 Dec 2011 17:56:59 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Belinda Ang http://belindaang.com/2009/05/is-creative-success-a-true-success/comment-page-1/#comment-7074 Belinda Ang Mon, 27 Jul 2009 16:44:26 +0000 http://belindaang.com/?p=172#comment-7074 Finally... I would like to tribute and great salute to the director of this heart-touching ad, Yasmin Ahmad. She passed away at age 51, and left behind a legacy of thought-provoking films and tv commercial works. Her good spirit and passion will always be remembered. Finally… I would like to tribute and great salute to the director of this heart-touching ad, Yasmin Ahmad. She passed away at age 51, and left behind a legacy of thought-provoking films and tv commercial works. Her good spirit and passion will always be remembered.

]]> By: Walter http://belindaang.com/2009/05/is-creative-success-a-true-success/comment-page-1/#comment-4035 Walter Tue, 05 May 2009 23:10:40 +0000 http://belindaang.com/?p=172#comment-4035 Nice analysis of the campaign and its possible spin-offs and suggestions for improvement. Agree with you about that integrating one's marketing communications efforts across all platforms and channels may yield a better outcome than disparate attempts, although I know from experience that it may sometimes be difficult to achieve if you do not have control of all the elements. One example of a well integrated and executed campaign is Dove's Campaign for Real Beauty, which was carried through across TV, print, online and retail channels. The <a href="http://www.youtube.com/watch?v=iYhCn0jf46U" rel="nofollow">Evolution advertisement<a> was one of those in Youtube which raised a huge global phenomenon, and its brand messages could be seen being applied across various platforms in a fairly consistent manner, reinforcing what's being shown on TV. Nice analysis of the campaign and its possible spin-offs and suggestions for improvement. Agree with you about that integrating one’s marketing communications efforts across all platforms and channels may yield a better outcome than disparate attempts, although I know from experience that it may sometimes be difficult to achieve if you do not have control of all the elements.

One example of a well integrated and executed campaign is Dove’s Campaign for Real Beauty, which was carried through across TV, print, online and retail channels. The Evolution advertisement was one of those in Youtube which raised a huge global phenomenon, and its brand messages could be seen being applied across various platforms in a fairly consistent manner, reinforcing what’s being shown on TV.

]]>