Article on ZbWeekly

Article on ZbWeekly

My virgin article on marketing will be featured on zbWeekly, a sub-paper for Lianhe Zaobao on Sundays.

The first article is entitled, “One perfect Funeral”, giving an overview of the latest MCYS ad, “The Funeral”. Why it works or don’t work and how the success or failure could be expanded further.

It will be in mandarin. So if you can read Chinese, support me by getting your copy next Sunday! I will be uploading a scanned copy with translation here as well.

Stay tuned!

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