Good Post – Meet the brands that ‘get’ Twitter

Good Post – Meet the brands that ‘get’ Twitter

Came across this article in iMedia Connection, which further affirms and better explain the points that I was trying to make about companies and brands using Twitter. I can’t remember, but I think this is like the 1000001th time I’m saying this, but Twitter is not a noticeboard. It was created to be a conversational tool and still is. Don’t complain I’m naggy but social media is all about bridging relationships and selling, shouting, flashing don’t work. Just a gentle reminder. =) READ NOW! : Meet the brands that ‘get’ Twitter

Lack Of Crisis Management Is A Crisis Unmanaged.

Lack Of Crisis Management Is A Crisis Unmanaged.

Hear hear… After the Domino’s effect, it has become ever more obvious that Crisis Management is one of the most important function of every PR person in a company. In the digital age today, it is almost impossible to take absolute control of every individual and tiny bit of information. Many a times, the bad PR would have found its way into the mass faster then you can say, “SXXX!”. And just in case you missed all the action, Adage gives an overview on the “cheese in the nose” incident…

Article on ZbWeekly

Article on ZbWeekly

My virgin article on marketing will be featured on zbWeekly, a sub-paper for Lianhe Zaobao on Sundays. The first article is entitled, “One perfect Funeral”, giving an overview of the latest MCYS ad, “The Funeral”. Why it works or don’t work and how the success or failure could be expanded further. It will be in mandarin. So if you can read Chinese, support me by getting your copy next Sunday! I will be uploading a scanned copy with translation here as well. Stay tuned!  

How companies are using Twitter – Big & Small Ways

How companies are using Twitter – Big & Small Ways

  I was quite pleasantly surprised today. Just a couple of hours ago, I received a tweet from @marcbollinger. And he signed off as GM of Midphase, which is my host. Just this afternoon, I was complaining about my email having problems. Apparently, he did a search for “midphase” and reached out to lend a hand to the customers who are on Twitter. My my… am I impressed. I had been a long time customer of Midphase and have always enjoyed their prompt and polite customer service. However, the hosting…