The fact that this blog is hosted on Google and I had to login with my Gmail account makes the post even more ironic.
I have named today, THE GREAT G CRASH. A very significant day for all global netizens. The day where the entire planet stops to talk about its downtime. It will be interesting to find out on how many tweets and blog entries were created to commemorate this event.
Google manages to get Gmail up as we speak. Not too bad, it managed to restore the service within a minimal downtime. However, downtime is simply unacceptable for an internet giant like Google. Technical glitches? Yes, we all know that happens. But downtime for Internet Giant will mean coverage on the paper’s headlines tomorrow. Bad publicity? Well, not necesasary.
If this was meant to be a Buzz Marketing strategy for Google, attempting to tap on a taboo scenario… I would say they have been extremely successful. EVERYONE is talking about it. From Singapore, to USA, to Argentina and Eygpt to wherever. Google has certainly created a talking point (if any publicity is good publicity) and Gmail has further positioned itself as the top of mind recall free email service even more strongly than before.
Could there be a possibility this was the plot? Very unlikely, but still, it shows us how an information can be spreaded across the globe so swiftly. And what one service provider like Google is actually capable of. That thought could be both provoking yet scary. With that much dependence and information hosted on Google’s servers, it would be most unimaginable to think about what would happen if Google simply disappeared for a day.
Is it time to rethink about how we would better diverse our dependency and data (like you would do profiling for investments) that would put our digital property at less risks.
All netizens will remember today. The Great G Crash. Let us observe a one minute silence of mourning.