Monthly Archives: February 2009

Singapore to tap on New media for next General Elections

Posted on February 27, 2009 by Belinda Ang Posted in digital marketing, My thoughts | Leave a comment

Tweet In a recent interview with our PM Lee, he mentioned the party will be looking into exploring the power of new media with the coming General Elections. The article is copied in exact text below : New media for next GE THE Government will leverage on new media in the next General Election, Prime Minister Lee Hsien Loong has said. In an interview with Channel News Asia to be aired on Tuesday night, he noted the growing influence of … →

The Great G Crash – The Day Gmail Rocked the World.

Posted on February 24, 2009 by Belinda Ang Posted in Uncategorized | 2 Comments

Tweet The fact that this blog is hosted on Google and I had to login with my Gmail account makes the post even more ironic. I have named today, THE GREAT G CRASH. A very significant day for all global netizens. The day where the entire planet stops to talk about its downtime. It will be interesting to find out on how many tweets and blog entries were created to commemorate this event. Google manages to get Gmail up as … →

Why are Maps drawn North to South?

Posted on February 24, 2009 by Belinda Ang Posted in My thoughts | 1 Comment

Tweet My Taiwanese friend gave me a question. And I returned her with a long answer. Question : Why are most maps drawn North to South and seldom South to North when from astronauts point of view, they usually see earth the opposite direction? My Answer : The reason why maps are drawn North to South is due to a tradition set forth by our forefathers. Although the Universe has no clear directions but humans need a navigation guide to set … →

Is the internet giant treading on thin lines?

Posted on February 19, 2009 by Belinda Ang Posted in My thoughts | Leave a comment

Tweet Google has developed such wonderful services that no one can deny their greatness. Google Earth is almost like gaining access to a top satellite service without owning one. Its technology and integration is first class and awesome. As a consumer, I definitely enjoyed every part of it.  But… is Google treading on dangerous lines? In a recent report by Times Online, Google Earth seems to have revealed photos that has unraveled the secret history of US base in Pakistan. … →

Advertisers Get Heads Up!

Posted on February 18, 2009 by Belinda Ang Posted in Advertising, Viral Marketing | 1 Comment

Tweet Everyone is trying to get attention. Everyone. From the individual to the advertiser. With so much interuptions and vie for attention, to what extreme would one go to gain some eyeballs? Air New Zealand seem to have the answer to this question. Their heads up initiative got thumbs up responses. When I first saw this ad, I secretly thought it was one most ingenius idea. “Head down to New Zealand” is a very very clever tagline to use with … →

Spread the anger around!

Posted on February 18, 2009 by Belinda Ang Posted in Viral Marketing | Leave a comment

Tweet If you had to name one successful viral campaign that had made an impression on you in the past 5 years. Which would be your favourite? For me, it definitely has to be the Subservient Chicken by our friends from BK. The campaign was launched in 2004 to promote its tendercrisp. And the simple idea produced astonishing results, entertaining millions around the globe. Especially the office workers who just wishes their boss will become that chicken in the video. … →

The way I remember Singapore

Posted on February 11, 2009 by Belinda Ang Posted in My thoughts | Leave a comment

Tweet Just a quick update for everyone incase you are wondering (although I don’t suspect you will), 2 publishers called me back. Yes I know it isn’t a big deal, but there are only a handful of publishers in Singapore. I believe the concept is intriguing, working hard to make it happen. Hopefully the next time I write here, I’ve got a book deal.

A little insanity goes a long way…

Posted on February 9, 2009 by Belinda Ang Posted in My thoughts | Leave a comment

Tweet There are a couple of stuff I’m planning for. Which in actual fact, I’ve been thinking for a pretty long time. There’s two main ones to share with you. The way I remember SingaporeI had a plan to write a billingual Coffee-Table book (you know, the kind of photographic pictorial with lots of poetic captions. Pretty much a concept book.) to record Singapore before 2010. The thought had been stuck in my mind for the longest time but no … →

The Great Expectations

Posted on February 2, 2009 by Belinda Ang Posted in My thoughts | Leave a comment

Tweet We’ve heard it perhaps a thousand times, since the beginning of the credit crunch. In any case, this is actually a familiar word somebody must have told us at some point of our lifes. The keyword is… Managing Expectations. This is however more relevant in times today where people are losing their jobs by the minute, if not second. There is an estimation of 6 million unemployment in China, 8% in USA and on our sunny isle of Singapore, … →