Singapore to tap on New media for next General Elections

Singapore to tap on New media for next General Elections

In a recent interview with our PM Lee, he mentioned the party will be looking into exploring the power of new media with the coming General Elections. The article is copied in exact text below : New media for next GE THE Government will leverage on new media in the next General Election, Prime Minister Lee Hsien Loong has said. In an interview with Channel News Asia to be aired on Tuesday night, he noted the growing influence of the Internet on politics, citing the recent United States presidential election…

The Great G Crash – The Day Gmail Rocked the World.

The Great G Crash – The Day Gmail Rocked the World.

The fact that this blog is hosted on Google and I had to login with my Gmail account makes the post even more ironic. I have named today, THE GREAT G CRASH. A very significant day for all global netizens. The day where the entire planet stops to talk about its downtime. It will be interesting to find out on how many tweets and blog entries were created to commemorate this event. Google manages to get Gmail up as we speak. Not too bad, it managed to restore the service…

Why are Maps drawn North to South?

Why are Maps drawn North to South?

My Taiwanese friend gave me a question. And I returned her with a long answer. Question : Why are most maps drawn North to South and seldom South to North when from astronauts point of view, they usually see earth the opposite direction? My Answer : The reason why maps are drawn North to South is due to a tradition set forth by our forefathers. Although the Universe has no clear directions but humans need a navigation guide to set our compass right and put a reference to everything, hence the…

Is the internet giant treading on thin lines?

Is the internet giant treading on thin lines?

Google has developed such wonderful services that no one can deny their greatness. Google Earth is almost like gaining access to a top satellite service without owning one. Its technology and integration is first class and awesome. As a consumer, I definitely enjoyed every part of it.  But… is Google treading on dangerous lines? In a recent report by Times Online, Google Earth seems to have revealed photos that has unraveled the secret history of US base in Pakistan. These photos have since been removed with request by several governments….

Advertisers Get Heads Up!

Advertisers Get Heads Up!

Everyone is trying to get attention. Everyone. From the individual to the advertiser. With so much interuptions and vie for attention, to what extreme would one go to gain some eyeballs? Air New Zealand seem to have the answer to this question. Their heads up initiative got thumbs up responses. When I first saw this ad, I secretly thought it was one most ingenius idea. “Head down to New Zealand” is a very very clever tagline to use with this gureilla marketing effort. It is simple, straight forward and requires…

Spread the anger around!

Spread the anger around!

If you had to name one successful viral campaign that had made an impression on you in the past 5 years. Which would be your favourite? For me, it definitely has to be the Subservient Chicken by our friends from BK. The campaign was launched in 2004 to promote its tendercrisp. And the simple idea produced astonishing results, entertaining millions around the globe. Especially the office workers who just wishes their boss will become that chicken in the video. Burger King then launched a very successful “Whopper Sacrifice” in 2008,…

The Great Expectations

The Great Expectations

We’ve heard it perhaps a thousand times, since the beginning of the credit crunch. In any case, this is actually a familiar word somebody must have told us at some point of our lifes. The keyword is… Managing Expectations. This is however more relevant in times today where people are losing their jobs by the minute, if not second. There is an estimation of 6 million unemployment in China, 8% in USA and on our sunny isle of Singapore, a 3% high. No one has the answer to when this…