The screwed banks.

Writing by Belinda Ang on Wednesday, 21 of January , 2009 at 12:08 pm

The screwed banks.
No, I really don’t mean to be rude, nor has this posting has anything directly involved with marketing either. I am simply personally fustrated with the OCBC bank of Singapore. I wouldn’t say they have a bad service because the telephone operators have been rather patient with me. But I’m just wondering what’s wrong inside?

The bank sent me a letter to inform me of some pending documents they need from me to facilitate a certain application. So, I walked in personally to a bank to verify the documents and submitted it on the spot, with the copy of the letter the bank sent me. The bank staff even took the letter from me as a reference. About 3 days later, I received an SMS on my phone to inform me the documents have been received and my application status will be informed via mail. So I assumed it is all in processing.

Just yesterday, I received ANOTHER letter to “remind” me to submit the “pending documents”, WHICH I already did more than a week ago! (maybe 2 weeks) I was baffled. So I called the call centre for assistance. And they said they’ll check. They called me back again today to tell me the relevant department has yet to receive my documents.

Hence, why did I recieve the text message? And why did I walk-in to the bank personally in the first place if it is redundant? And why would there be conflicting information from the same department in the same bank?

Did the recession drove the banks into turmoils and so the office is covered with flying papers everywhere? I don’t know… but OCBC had better look into its internal process.

AND another comment to ALL banks… please save your papers. You could potentially cut ALOT of cost from that. Why keep sending reminder letters in this era of technology? Do consider practicing some form of environmental friendly policies.

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About Belinda

An advocate of self-defined success and excellence, Belinda found her passion and forte in the social media sphere, with an all-rounded perspective of the integrated marketing environment having served in areas of film, events, viral with a foundation in multimedia. She is also guest contributor for marketing column in Lianhe Zaobao.