Welcome, the real era of Social Media Marketing

Welcome, the real era of Social Media Marketing

I have been spending quite some quality time on twitter and reading useful blogs of others. As I am writing, I am still continuously trying to figure out what may be the correct focus to direct this post. Social media has always been a very skeptical form of marketing for alot of traditional marketeers as there is no clear ROI or statistics which can be provided as a base for business. Especially in the context of Asia, where almost everything must be “seen” or “touch” to “believe”. However, this may…

The screwed banks.

The screwed banks.

No, I really don’t mean to be rude, nor has this posting has anything directly involved with marketing either. I am simply personally fustrated with the OCBC bank of Singapore. I wouldn’t say they have a bad service because the telephone operators have been rather patient with me. But I’m just wondering what’s wrong inside? The bank sent me a letter to inform me of some pending documents they need from me to facilitate a certain application. So, I walked in personally to a bank to verify the documents and…

The strong waves of 2009

The strong waves of 2009

Happy New Year folks! It’s 2nd January 2009. I have to start practicing writing the right date. I tend to waste too many cheques in the first month of every year. Today didn’t exactly start off on a fantastic note, when I had to give my intern a ticking as she was absolutely not paying attention to what she was doing. (it’s only a minutes for goodness sake, and I had to make her change it 4 times!) But let’s leave her to make the final changes for now. Many…