Monthly Archives: December 2008

Bridging blogs & advertisers.

Posted on December 30, 2008 by Belinda Ang Posted in PR, Social Media Marketing | Leave a comment

Tweet Consumers used to be only on the receiving end, taking in whatever information advertisers wants to let out. But online media has opened a new path that allows consumers to be the source of information, to judge and decide what to say. We call this people, bloggers. I stumbled upon http://blog2u.sg/ today, and out of interest, signed up as a member. However, I am rather skeptical about the system that goes in there. I would say there’s both sides … →

Who’s reading?

Posted on December 30, 2008 by Belinda Ang Posted in digital marketing, Social Media Marketing | Leave a comment

Tweet There’ll always be a neverending debate on who’s reading what on the internet. Tell a client to use twitter as a marketing tool and they will response with a bang on the table as they give their money to a newspaper instead. True, it is hard to determine the returns, the risks and you can’t really control your demographics. But for goodness sake, I wonder who invented technology, it is capable of anything. Found this blog from Guy Kawasaki’s … →

Merry Christmas & A Happy New Year!

Posted on December 23, 2008 by Belinda Ang Posted in Uncategorized | Leave a comment

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Hill & Knowlton and me

Posted on December 20, 2008 by Belinda Ang Posted in PR | Leave a comment

Tweet I am subscribed to Social Media Today although I admit I don’t read it very religiously unless something interesting catches my eye. Well, something did today. The blogger of the week featured Mr. Niall Cook, who is Worldwide Director of Marketing Technology in Hill & Knowlton. I don’t know Mr. Cook. But H&K caught my eye. Sometime not too long ago, earlier this year, I was offered an interview opportunity with H&K. And although the result was negative, but … →

More social marketing tips in the mid of recession?

Posted on December 17, 2008 by Belinda Ang Posted in Social Media Marketing | Leave a comment

Tweet This talk about marketing in recession seems to be going on forever since the credit crunch began in Europe. There are more and more marketeers discussing the topic and suggesting ways to keep business viable and marketing dollars make more sense in these hard times.Perhaps sometimes, downturns are a good thing as it forces us to think harder, put in more effort and accept higher challenges. When times are good, all of us just turns into couch potatoes. So … →