Measuring Sponsorship’s Return

Measuring Sponsorship’s Return

My blog never received fantastic readership judging on the frequency of the posts and value of contents in it. Glad I finally received a response from Nicholas, someone who happened to drop in and left some helpful comments. And naturally I made a visit to his link and found another wonderful site targeted at Sponsorship Marketing issues. This is a very niche and specialised job and not everyone really understands the gist of it. For the most of us, sponsorship is “you give me the money, I’ll put your logo…

The Worst Kind of PR (in my own words)

The Worst Kind of PR (in my own words)

I made a very short remark on a minister’s facebook somewhere earlier this month on the topic. Apparently the China government did not learn very much about transparency from SARs 6 years back. I was studying in Beijing during the SARs period. Just 10mins away from my school was the first hospital to be infected in the entire capital city. When it was finally isolated, we were told there were 134 cases of SARs within the hospital. A houseman later told us, there were double of the actual figures. Opposite…

The Worst Kind of PR (reposted from The Pitch)

The Worst Kind of PR (reposted from The Pitch)

Reposted from : http://pitchmarketing.blogspot.com/2008/10/pitch-worst-kind-of-pr.html by John Davidson. The Chinese poisoned milk scandal just goes from bad to worse. It kind of reminds me of George W Bush’s American presidency, it started off in controversy, took some more big hits and still continues to get worse at an alarming rate. The complete inability of the Chinese government and the Sanlu Group (the company at the centre of the crisis) to actually deal with the scandal is astounding. The latest installment, according to a story in today’s Straits Times, is that Sanlu…

Recession & Marketing (Part III)

Recession & Marketing (Part III)

Reposted from : http://www.octanecorp.com/blog/tabid/249/EntryID/377/Default.aspx by Brandon Social Media’s role in the tanking Economy It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing. To the contrary – we know from history that most companies will slash the Advertising and Marketing budgets that could…

Recession and Marketing (Part II)

Recession and Marketing (Part II)

The following comments was made by a friend on Linkedin, Mr. Paul Syrysko. I found is useful and right from the books of the expert. Sharing with everyone here. For 2009, most companies will be cutting back to a very basic marketing plan, getting rid of anything they can. In a recession environment, it’s inevitable. Many marketers will feel it’s the last thing that should be cut but try convincing the board of the company and you won’t get very far. The reality is that investments in brand marketing will…

Recession and Marketing

Recession and Marketing

Forecasting 2009 Welcome to 2009, we will be greeted by a cycle of recession. Exactly 10 years since the last world financial crisis. Sponsorship will be cut, budget for marketing will be majorly cut. Anything that concerns the expenditure department is likely to be given the red light. With no one spending, the economy will definitely see a slower return. In the line of marketing and branding, we already have problems encouraging clients to spend on a good day. And now, it could be even more challenging. The opportunist would…