Monthly Archives: October 2008

List of Social Media Examples

Posted on October 23, 2008 by Belinda Ang Posted in Uncategorized | Leave a comment

I love my new found friend, Twitter. And start my day updating myself on the news from BBC, CNA and Havard Biz, and of course lifes of my twitter friends through Tweetdeck. I kind of regreted not starting earlier and actually left my twitter account to rot for over a year. Nevermind the bug finally caught on, and you can add me via http://www.twitter.com/belindaang/I found this link from a twitter friend’s posting, on an extremely comprehensive list of Social Media … →

Measuring Sponsorship’s Return

Posted on October 14, 2008 by Belinda Ang Posted in Passion Marketing | Leave a comment

My blog never received fantastic readership judging on the frequency of the posts and value of contents in it. Glad I finally received a response from Nicholas, someone who happened to drop in and left some helpful comments. And naturally I made a visit to his link and found another wonderful site targeted at Sponsorship Marketing issues. This is a very niche and specialised job and not everyone really understands the gist of it. For the most of us, sponsorship … →

The Worst Kind of PR (in my own words)

Posted on October 13, 2008 by Belinda Ang Posted in PR | 1 Comment

I made a very short remark on a minister’s facebook somewhere earlier this month on the topic. Apparently the China government did not learn very much about transparency from SARs 6 years back. I was studying in Beijing during the SARs period. Just 10mins away from my school was the first hospital to be infected in the entire capital city. When it was finally isolated, we were told there were 134 cases of SARs within the hospital. A houseman later … →

The Worst Kind of PR (reposted from The Pitch)

Posted on October 13, 2008 by Belinda Ang Posted in PR | Leave a comment

Reposted from : http://pitchmarketing.blogspot.com/2008/10/pitch-worst-kind-of-pr.html by John Davidson. The Chinese poisoned milk scandal just goes from bad to worse. It kind of reminds me of George W Bush’s American presidency, it started off in controversy, took some more big hits and still continues to get worse at an alarming rate. The complete inability of the Chinese government and the Sanlu Group (the company at the centre of the crisis) to actually deal with the scandal is astounding. The latest installment, according … →

Recession & Marketing (Part III)

Posted on October 13, 2008 by Belinda Ang Posted in Social Media Marketing | Leave a comment

Reposted from : http://www.octanecorp.com/blog/tabid/249/EntryID/377/Default.aspx by Brandon Social Media’s role in the tanking Economy It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing. To the contrary – we know from history that most … →

Recession and Marketing (Part II)

Posted on October 10, 2008 by Belinda Ang Posted in Branding and Marketing | Leave a comment

The following comments was made by a friend on Linkedin, Mr. Paul Syrysko. I found is useful and right from the books of the expert. Sharing with everyone here. For 2009, most companies will be cutting back to a very basic marketing plan, getting rid of anything they can. In a recession environment, it’s inevitable. Many marketers will feel it’s the last thing that should be cut but try convincing the board of the company and you won’t get very … →

Recession and Marketing

Posted on October 10, 2008 by Belinda Ang Posted in Branding and Marketing | Leave a comment

Forecasting 2009 Welcome to 2009, we will be greeted by a cycle of recession. Exactly 10 years since the last world financial crisis. Sponsorship will be cut, budget for marketing will be majorly cut. Anything that concerns the expenditure department is likely to be given the red light. With no one spending, the economy will definitely see a slower return. In the line of marketing and branding, we already have problems encouraging clients to spend on a good day. And … →