Monthly Archives: May 2008

Blogs is not a social media strategy!

Posted on May 28, 2008 by Belinda Ang Posted in Social Media Marketing | Leave a comment

Tweet Harry dropped me an email in linkedin. He says I’m going to like this. And yes I do! It’s his latest white paper on corporate blogging. I’ve always had problems convincing my companies to start some form of social network. Whether for commercial or team bonding purposes. And a lot of companies attempt to explore blogging (or exploit blogger) for short term gains. Social Media Strategy is a long term strategy that will require meticulous thinking and planning. Not … →

ROO or ROI (yet again)

Posted on May 26, 2008 by Belinda Ang Posted in Event Marketing | Leave a comment

Tweet I came across an old article written in 2007 on marketing-interactive.com. Experiential marketing is an ambitious word in Singapore’s event marketing industry. Everybody is claiming to do it, yet not many is able to do it. This article gives a localised insight into Singapore’s event marketing industry. A likely good read. REDEFINING EVENT MARKETINGEVENT MARKETINGBy: Freelance Writer MKT, SingaporePublished: Mar 26, 2007 What is the definition of insanity? “It is doing something over and over again and thinking you’ll … →

ROO or ROI?

Posted on May 21, 2008 by Belinda Ang Posted in Event Marketing | 2 Comments

Tweet In my course of presentations to clients, a very frequent question will be “What is my ROI on this event?”. I usually hate that question. It seems like a simple question yet profound enough to be debated for days and to be written into a textbook. What alot of clients don’t understand, is that an events cannot be a single marketing effort unless it is an ad-hoc and standalone. It will not be fair to expect wonders to happen … →

Breadtalk and the "Peace Panda" buns.

Posted on May 20, 2008 by Belinda Ang Posted in CRM | Leave a comment

Tweet The earthquake in Sichuan has been a heart-wrecking disaster, not to mention Myanmar also suffered a similar fate just 2 weeks before China when a cyclone hit the forgotten land. Both individuals and corporations have stood forward leading the humanitarian efforts in collection of aids in both kind and monetary.One of the most proactive players, Breadtalk who owns business in China has initiated the efforts by contributing 100% of the proceeds from sale of a specially created bun called … →

Giving before taking.

Posted on May 17, 2008 by Belinda Ang Posted in Social Media Marketing | Leave a comment

Tweet Linkedin is a very powerful social network that has connected like-minded marketeers together. Through its connections, I am delighted to get to know a few experienced players who are not stingy with their advices and mentorship.Mr. Harry Hallman is a marketeer with more than 30 years experience and actively answers marketing questions on blogs and writes white papers. You can read all about it on http://www.marcomgeek.com/. How has this made him even more successful than ever? Being a digital … →

CRM

Posted on May 15, 2008 by Belinda Ang Posted in CRM | Leave a comment

Tweet Some say blogging has to be a daily event. Although you don’t see me being very active, well, that certainly does not mean I’m closing this blog just because no one reads it.I’ve taken a new interest in CRM (Cause-related Marketing). In most business terms, CRM will refer to Customer Relationship Management. But CRM in marketing term is the new babe. Came across this wonderful site giving a good an indepth sight into CRM at http://causerelatedmarketing.blogspot.com/. Paul Jones is … →